In 2024 long-time clients, Illumina Consulting Group, made a strategic decision to introduce their flagship data analytics product, LUX, to commercial customers. Previously used by government agencies to make sense of large volumes of data quickly, LUX is now available to businesses and organizations who want to ensure their brands are safe, prevent ad fraud or gain an advantage on their competition.

To introduce LUX, we created a new identity called LUXInsights.ai. It features a spiraling icon symbolizing LUX’s ability to quickly transform and correlate data. A custom word mark was also developed to pair with the icon.

Site developed in partnership with digital strategist Sean Foley and developer Seth Zalman of Ten, Eleven, Twelve LLC

Christina Lyons worked as a journalist and author in the Washington, D.C., area for nearly 35 years, covering a range of public policy and political issues for national and international publications. Following her passion for writing long, in-depth analysis and nonfiction narrative pieces, Christina started a new business that helps people, families, and organizations craft their stories into compelling narratives and preserve them for future generations.

Lang Audio is a state-of-the-art sound production company based in New York City. Owner Johannes Lang approached me to develop an identity for his new company — a flexible system that combines his personal approach with technical sophistication and capability across a range of recording scenarios.

3-Sight is a small energy management and sustainability consulting firm based in Fort Myers, Florida. The company helps large telecommunications reduce energy costs, create sustainable and resilient operations, and meet their engineering and process needs. This project involved developing a memorable logotype and a launch website.

Identity concept for a Virtual Reality Educational Platform used to secure investment funding. EyeQ VR is a safe and secure portal that delivers curricularized content to K-12, charter and private schools, after school groups, and individual learners, using VR technology.

Identity 360 is a promotional products marketing company based outside Cincinnati, Ohio.

CAAU coordinates local support of many development projects in Ukraine, including education, culture, health care and politics. The organization’s efforts have evolved from offering much-needed relief during the post-Soviet period to investing in projects that will have long-lasting impact.

A new identity was introduced as the cornerstone of the rebranding campaign.  The new logo is a variation of the simple spiral, a form found in nature and a mainstay of sacred geometry. Used extensively in traditional Ukrainian folk art, the spiral represents the evolution of the CAAU mission and a perpetual pathway into the future. The center of the spiral forms an eye or sun, speaking to vision and vitality. The vibrant colors—blue sky of Ukraine and orange bounty of California—represent the deep connections between the two communities. Simple decorative elements are woven together into a dynamic tapestry that suggests that many small acts can have lasting benefit and contribute to a brighter future.

Susan Koziak has been in the fashion business for over twenty years. She recently started her own production company and needed a new identity. While her work is stressful, she wanted to project a sense of cool confidence as her only requirement.

A custom blend consisting of cool blues and greens became a branded palette that was used inside and outside the logo and typography.