Until Ukraine’s independence in 1991, the result of the dissolution of the Soviet Union, many of the composers on this CD were presented in Europe, Asia and the Americas as Russians. This has now ended. The recent tragic events in Ukraine have further cemented Ukraine as a historical nation still defending its integrity and survival. Journey to Freedom is a reflection of this struggle and the first compendium of works for violin and piano on CD written exclusively by Ukrainian composers over the course of a century.

The program features violinist Solomiya Ivakhiv and pianist Angelina Gadeliya and represents many of the styles and currents that dominated in the years 1919 to 2014: from Kosenko’s unabashed late romanticism and Lyatoshynsky’s expressionistic masterpiece – his Violin Sonata, Op. 19 – to the 1960’s neofolklorism of Myroslav Skoryk; Yevhen Stankovych’s romantic blending of lyric expressionism and ethnographic sources; the cool neoclassicism of Ivan Karabits; and the expressive structuralism of Alexander Shchetynsky’s current music. The program includes the Post scriptum sonata by Ukraine’s most celebrated composer Valentyn Silvestrov described by Arvo Pärt as “one of the greatest composers of our time.”

Like the music contained within, the CD packaging explores the relationship between old and new, the traditional and modern, high art and folk art. It features a commissioned original painting by Solomiya Kohut, a Lviv, Ukraine-based artist. Titled “Taking Flight", Kohut's work employs structural elements and rich color to create an abstract composition that symbolizes Ukraine's emergence into modernity. On the interior back cover, we incorporated a traditional Ukrainian folk ornament, "The Tree of Life", originally found on a 19th century kilim (woven rug) from the Zhytomyr region. This iconic cultural image of rebirth and awakening is combined with a poem by Lina Kostenko, calling her fellow countrymen to arise.

“Music at the Institute” is a concert series sponsored by the Ukrainian Institute of America in New York City. Performed in a traditional chamber music concert setting, MATI (as it is known) showcases classical favorites and new works by contemporary composers, as well as lecture-recitals and children’s events. The program is managed by acclaimed artistic director, Solomiya Ivakhiv, and features a roster of distinguished performers from the United States, Europe and Asia.

A poster series was commissioned to announce and promote the concerts, with each poster conveying a particular event's unique themes. The posters are displayed outdoors on the exterior of the Institute, on the Institute's web site and in social networking spaces.

Amgen’s supportive care products changed the practice of oncology, but newly-diagnosed cancer patients need access to more than just medicine. How do you give them the information they need?

Solution
Extensive research with nurses, patients and advocacy groups informed the development of an attractive, useful, practical and cost-effective starter kit. This solution provides patients and their caregivers with tools and resources to help them be active participants in their cancer treatment journey.

Designed in collaboration with BDA Inc. Illustrations by Nicholas Wilton.

CAAU coordinates local support of many development projects in Ukraine, including education, culture, health care and politics. The organization’s efforts have evolved from offering much-needed relief during the post-Soviet period to investing in projects that will have long-lasting impact.

A new identity was introduced as the cornerstone of the rebranding campaign.  The new logo is a variation of the simple spiral, a form found in nature and a mainstay of sacred geometry. Used extensively in traditional Ukrainian folk art, the spiral represents the evolution of the CAAU mission and a perpetual pathway into the future. The center of the spiral forms an eye or sun, speaking to vision and vitality. The vibrant colors—blue sky of Ukraine and orange bounty of California—represent the deep connections between the two communities. Simple decorative elements are woven together into a dynamic tapestry that suggests that many small acts can have lasting benefit and contribute to a brighter future.

Alpha Technologies is a 35-year old company whose powering products are widely used in the communications, cable television, and data networks industries worldwide. Anecdotal evidence suggests that customers have a higher recognition of the Alpha products they use than of the Alpha corporate brand. To facilitate growth and expansion into other markets, Alpha is seeking to elevate recognition of its corporate brand. By focusing on the four pillars of Alpha’s product development strategy — RELIABILITY, EFFICIENCY, INTELLIGENCE, SUSTAINABILITY — create an icon system that communicates the company’s new product development platform in a simple, clear fashion.

Kirkegaard + Perry Labs (KPL), a Maryland-based maker of immunochemicals and diagnostic tools to the biotech industry and research community worldwide, wanted to re-fresh their product catalog. Working closely with the internal KPL team, we distilled their lengthy product list to only the company's most popular categories and products, simplified the product look-up tables, and included useful educational and comparative information. The catalog also became another opportunity to further leverage KPL's new "See More Signal, Less Noise" campaign aimed at life science researchers and has garnered very positive customer feedback.

For over three decades, KPL has delivered high-quality, innovative and effective immunochemical products, superior customer service, and customization capabilities to their customers worldwide. As part of a re-positioning campaign, KPL wanted to produce a new set of exhibit properties for their sales and marketing team. A series of pop up booths and vertical banner tradeshow properties was developed targeting life science researchers and OEM partner audiences, showcasing re-interpreted branding elements, updated market theme lines, and newly-crafted product benefit messages.

Designed in collaboration with Bob Brown.

Susan Koziak has been in the fashion business for over twenty years. She recently started her own production company and needed a new identity. While her work is stressful, she wanted to project a sense of cool confidence as her only requirement.

A custom blend consisting of cool blues and greens became a branded palette that was used inside and outside the logo and typography.

Enbrel became a market leader less than one year after launching. The annual meeting of the American Academy of Dermatology (AAD) became an opportunity to share this news.

The exhibit was designed with a visual style that emerged from sleek materials and inspired forms to suggest a high-tech metropolis. The team created a competitive, interactive game, engaging touch-screen educational activities and a relaxing cafe theater—in total, a highly memorable attendee experience that demonstrated Enbrel's market leadership and its commitment to patient care.

Designed in collaboration with Access TCA, ArkMedia and BDA Inc.

The Denosumab exhibit was a great opportunity to position Amgen as a leader in bone biology research and to share the latest information about its investigational therapy with the scientific community.

A bold color palette differentiated the exhibit on the floor, while clear scientific graphics and animations illustrated the mechanism of disease story. A "passport" navigated attendees through graphic panels that challenged conventional impressions about osteporosis and standard treatments, while introducing a new, alternative approach to inhibiting this disease pathway.

A coordinated electronic communication plan was implemented to better track and encourage user interest. Registered attendees received e-mails which linked them to an Amgen web site. This site informed them of Amgen’s presence, sponsorship role, and various activities at the
conference. Attendees who registered at the booth were sent a thank you email that allowed them to “opt-in” for future contact.

Designed in collaboration with Access TCA and Hornall Anderson.

Sensipar is an important medicine for kidney dialysis patients who suffer from a serious metabolic disorder. With FDA approval anticipated soon, the Sensipar brand team knew it was critical to prepare the sales team appropriately so that they are energized and confident to sell Sensipar.

The launch was divided into three meetings with a progressive theme. Two training meetings, for managers and sales reps respectively, were held in advance so that the sales teams would arrive at the launch meeting prepared, confident, and excited.

Media screens, brushed metal trusses and illuminated graphic elements created a sleek, modern environment around the audience, while a live dj and drum team brought energy and excitement to the ball room.

Speakers were trained and coached to deliver engaging presentations. Didactic training sessions were enlivened with humor and multi-media techniques. Knowledge was tested and reinforced using interactive games and other fun learning activities to ensure that a high-energy atmosphere was maintained.

Designed and produced in collaboration with Jack Morton Worldwide and Hamagami/Carroll.

LuxeMom is a business partnership between two first-time moms with the goal of sharing innovative new products and useful information with other like-minded moms.

What if you launched a clinical trial and no one enrolled? What if the future of your company depended on its success?

Solution
To overcome this challenge, Amgen deployed a collaborative group
of internal and external teams to help. The result was an integrated marketing communications program that dramatically increased the
number of eligible patients matched to clinics.

We focused our efforts on three areas: to educate physicians and their staff about the trial criteria, to make the screening process easier and to increase the pool of eligible patients.

Countertop signs and information brochures were created to raise awareness of the 147 Study in the physician office setting and to encourage patients and caregivers to proactively request information.

A web site was developed and linked to a private-label online matching service. Patients were pre-screened and matched to participating clinics in their area. Banners, text ads, and keywords were deployed to further raise awareness and drive traffic.

To help the study coordinators better understand the complex inclusion/exclusion criteria, custom tools were developed: a screening brochure with graphical explanations and case studies, a quick-reference pocket card, chart flags to quickly identify potentially eligible patients’ charts, and a mini-protocol with key reminders.

To help clinic staff keep track of all procedures critical to the study, three schedules of assessment charts were developed, one for each year of the study.

A series of communication tools were developed to help the clinics keep retain enrolled patients: an appointment card, a reminder postcard to be sent as a reminder of upcoming appointments, a magnet that holds the clinics’ business card, and a greeting card for the clinic nurses to stay in touch with patients. All materials were shipped to the clinics in an easy-to-use carrier that kept the contents organized.

Designed in collaboration with Hornall Anderson and CDM.

In this innovative and ambitious group show, twelve artists bring historic traditions of craft and folk art squarely into the 21st century. Melding ancient techniques with contemporary aesthetics, the exhibition participants cast a fresh light on each of the diverse mediums in which they operate, from textile design to ceramics to silver-smithing. Also, as the show's title suggests, the pieces in the exhibit reflects more than simply the intricate means of their production. Rather, they serve as a moving tribute to the potent mix of myth and memory that constitutes one's personal heritage.

Organized by the New York chapter of the Ukrainian National Women's League of America, and curated by noted artist Ilona Sochynsky, the exhibit opened with a reception and art sale. The event invitation was designed as a self-mailer that features a collage of exhibit images, event information, and an opening reception RSVP card.